The goal of this project was to conduct, understand, analyze, and implement research for a secret client. our group of seven are being called to answer a business issue question and eight other research objectives. at the end of the semester, it was revealed to us thAt our client was the academic software company, Tophat. Instructed under Dr. stacy neier beran, this project was completed during my junior spring semester (spring 2024) at the quinlan school of business, loyola university chicago.